Student Anaylsis on FritoLay's Dips Essay Example | Topics and Well Written Essays - 1250 words

Student Anaylsis on FritoLays Dips - Essay ExampleFrito-Lays force to realize this strategic objective is predicated on the companys ability to accurately identify the relevant strategic issues, understand the challenges to the realization of this goal, and analyze and evaluate its position. This advertise shall do just that, concluding with a set of recommendations.Frito Dips has been a major player in the stimulating snacks merchandise with 33% market share. It is North Americas largest and most popular snack food manufacturer, and controls a bully third of the salty-snack market. Its position in the leanings market, however, is unstable. This is largely because of the reputation of its competitors, which include Borden and Kraft, not to mention several local anaesthetic companies who are also determinedly trying to capitalize on the popularity of cheese dips market. The fact is that the reputation of both Borden and Kraft in the cheese dip market function as an immediate ob stacle to Frito-Lays capacity to realize its strategic objective vis--vis the cheese dips market.Considering Frito-Lays supremacy in the salty snacks market and its status as an untested brand in the cheese dips market, several questions impose themselves upon us. As the company has enjoyed a whole profitability base, the question that now arises is how to sustain profit levels in the dips category The major problem lies in how to develop Frito Lays dips and capitalize on the new shelf stable sour cream base dip to maintain the high growth rates the company has achieved in recent years. Would the best future dodging be to pursue an aggressive promotion in the market for the chip-dip category which appears to be reaching color levels or develop the vegetable-dip category, which requires the development of new modes of marketing and entry into a hitherto unfamiliar market Indeed, the question is whether or not entry into segments of the snack food market where Frito-Lay does not h ave the consumer-base its competitors do and which already appear to be highly saturated is wise. If there are profits to be increase and a market segment to be capitalized upon, should Frito-Lay, Inc. seek entry into the cheese or the vegetable dips markets Answers shall be provided in the form of recommendations, following a critical evaluative analysis of the market and Frito-Lays position therein. abstract and evaluationThe popularity of dips in general, as accompaniments to snacks and vegetables has grown in recent years. The vast majority of sales, however, estimated at 80%, occur through supermarket outlets, in addition to which, 45% of available dips are of the shelf stable soma. come on of the total $650 million in annual sales for all types and kinds of dips, the latter accounts for $185 million. Two-thirds of the available dips are the prepared, ready-to-serve, variety while the remainder is comprised of different kinds of dip mixes to be prepared at home. Sour cream b ased dips are most popular, accounting for 50% of total sales. The popularity of Mexican foods